Author Question: . Like advertising, the primary goal of direct marketing is to build brand awareness. Indicate ... (Read 204 times)

go.lag · **on:** Aug 11, 2018

. Like advertising, the primary goal of direct marketing is to build brand awareness.

Indicate whether the statement is true or false

Question 2

The three musts for successful direct mail campaigns are:

a. The envelope, the letter, and the reply card
b. The list, the correct postage, and a forwarding address
c. The list, the message, and the offer
d. The list, the envelope, and the letter