. Like advertising, the primary goal of direct marketing is to ...

[go.lag]

. Like advertising, the primary goal of direct marketing is to build brand awareness.
 
  Indicate whether the statement is true or false

Question 2

The three musts for successful direct mail campaigns are:
 
  a. The envelope, the letter, and the reply card
  b. The list, the correct postage, and a forwarding address
  c. The list, the message, and the offer
  d. The list, the envelope, and the letter

[JaynaD87]

Answer to Question 1

false

Answer to Question 2

c

[go.lag]

Thanks for the timely response, appreciate it

[scottmt]

Great answer, keep it coming