This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Briefly describe the Foote, Cone, & Belding model.[br][br][b][color=#151B54]Question ... (Read 48 times)

dejastew

  • Hero Member
  • *****
  • Posts: 562
on: Jun 29, 2018
Briefly describe the Foote, Cone, & Belding model.

Question 2

Which of the following is a form of direct personal selling in which the salesperson assembles potential consumers in a group and demonstrates the product to them in one location?
 a. direct selling c. group selling
  b. market response selling d. pressure selling


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Kingjoffery

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 29, 2018
Answer to Question 1

Both advertising scholars and managers alike have embraced an analytic/planning model referred to as the Foote, Cone, & Belding model (it is also referred to as the learn-feel-do model). It involves a simple matrix that attributes consumer choices to information (learn), attitude (feel), and behavior (do) issues.

Answer to Question 2

C
Definition of group selling


dejastew

  • Member
  • Posts: 562
Reply 2 on: Jun 29, 2018
Gracias!

pratush dev

  • Member
  • Posts: 321
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

The horizontal fraction bar was introduced by the Arabs.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Cone of Depression Formation Cone of Depression Formation
An additive model for the inheritance of height in the Potsdam Guards. In this example, the guards a An additive model for the inheritance of height in the Potsdam Guards. In this example, the guards a
this is a math question this is a math question
economic question economic question
economic question (having trouble) economic question (having trouble)
Business question Business question
Video: Optic Nerve and Optic Disk Animation (Part 2 of 2)

For a complete list of videos, visit our video library