Author Question: Briefly describe the Foote, Cone, & Belding model.[br][br][b][color=#151B54]Question ... (Read 105 times)

dejastew · **on:** Jun 29, 2018

Briefly describe the Foote, Cone, & Belding model.

Question 2

Which of the following is a form of direct personal selling in which the salesperson assembles potential consumers in a group and demonstrates the product to them in one location?
a. direct selling c. group selling
b. market response selling d. pressure selling

Kingjoffery · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Both advertising scholars and managers alike have embraced an analytic/planning model referred to as the Foote, Cone, & Belding model (it is also referred to as the learn-feel-do model). It involves a simple matrix that attributes consumer choices to information (learn), attitude (feel), and behavior (do) issues.

Answer to Question 2

C
Definition of group selling