This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is a measure commonly used by media planners to assess the effectiveness of a ... (Read 109 times)

Charlie

  • Hero Member
  • *****
  • Posts: 640
on: Jun 29, 2018
Which of the following is a measure commonly used by media planners to assess the effectiveness of a media schedule in terms of its maximum reach of a target market?
 a. gross reach c. total reach
  b. net reach d. None of the above.

Question 2

TVHH and CPM are used for which of the following decisions?
 a. intermedia selection c. extramedia selection
  b. intramedia selection d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

SamMuagrove

  • Sr. Member
  • ****
  • Posts: 312
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of gross reach

Answer to Question 2

B
Definition of intramedia selection


Charlie

  • Member
  • Posts: 640
Reply 2 on: Jun 29, 2018
Excellent

Perkypinki

  • Member
  • Posts: 339
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Asinus, commonly known as asses, is a subgenus of Equus that encompasses several species of Equidae Asinus, commonly known as asses, is a subgenus of Equus that encompasses several species of Equidae
Use of the tympanic thermometer to measure body temperature. Use of the tympanic thermometer to measure body temperature.
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
Injectable Drugs Commonly Stocked in the Medical Office Injectable Drugs Commonly Stocked in the Medical Office
Metric System: Measure of Weight and Volume Metric System: Measure of Weight and Volume
Topic Media Topic Media
Video: Regulation of GFR: autoregulation via myogenic mechanism Myogenic mechanism

For a complete list of videos, visit our video library