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Author Question: Which of the following is a measure commonly used by media planners to assess the effectiveness of a ... (Read 33 times)

Charlie

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on: Jun 29, 2018
Which of the following is a measure commonly used by media planners to assess the effectiveness of a media schedule in terms of its maximum reach of a target market?
 a. gross reach c. total reach
  b. net reach d. None of the above.

Question 2

TVHH and CPM are used for which of the following decisions?
 a. intermedia selection c. extramedia selection
  b. intramedia selection d. None of the above.


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SamMuagrove

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of gross reach

Answer to Question 2

B
Definition of intramedia selection


Charlie

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Reply 2 on: Jun 29, 2018
Gracias!

TheDev123

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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