Author Question: Which of the following describes reaching a consumer group through highly select media? a. media ... (Read 119 times)

laurencescou

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Which of the following describes reaching a consumer group through highly select media?
 a. media habits c. media selectivity
  b. media focus d. media targeting

Question 2

Which of the following means consumers' frequent use of certain media classes and vehicles?
 a. media selectivity c. seasonal usage
  b. media habits d. None of the above.



Awesome

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Answer to Question 1

C
Definition of media selectivity

Answer to Question 2

B
Definition of media habits



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