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Author Question: Which of the following describes reaching a consumer group through highly select media? a. media ... (Read 154 times)

laurencescou

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on: Jun 29, 2018
Which of the following describes reaching a consumer group through highly select media?
 a. media habits c. media selectivity
  b. media focus d. media targeting

Question 2

Which of the following means consumers' frequent use of certain media classes and vehicles?
 a. media selectivity c. seasonal usage
  b. media habits d. None of the above.


Awesome

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of media selectivity

Answer to Question 2

B
Definition of media habits


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