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Author Question: Which of the following describes the targeting of select geographic areas, commonly used in media ... (Read 118 times)

laurencescou

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on: Jun 29, 2018
Which of the following describes the targeting of select geographic areas, commonly used in media planning to help select media?
 a. geographic selectivity c. targeting geographics
  b. geographic flexibility d. targeting selectivity

Question 2

Which of the following are types of criteria are used to select advertising media categories?
 a. eliminating; selectivity c. discriminating; selectivity
  b. eliminating; discriminating d. discriminating; flexibility


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adf223

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of geographic selectivity

Answer to Question 2

B
Eliminating and discriminating criteria are used to select among advertising media categories as a way to implement brand-awareness strategy.


laurencescou

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

alvinum

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Reply 3 on: Yesterday
Gracias!

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