This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following describes the targeting of select geographic areas, commonly used in media ... (Read 60 times)

laurencescou

  • Hero Member
  • *****
  • Posts: 593
on: Jun 29, 2018
Which of the following describes the targeting of select geographic areas, commonly used in media planning to help select media?
 a. geographic selectivity c. targeting geographics
  b. geographic flexibility d. targeting selectivity

Question 2

Which of the following are types of criteria are used to select advertising media categories?
 a. eliminating; selectivity c. discriminating; selectivity
  b. eliminating; discriminating d. discriminating; flexibility


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

adf223

  • Sr. Member
  • ****
  • Posts: 304
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of geographic selectivity

Answer to Question 2

B
Eliminating and discriminating criteria are used to select among advertising media categories as a way to implement brand-awareness strategy.


laurencescou

  • Member
  • Posts: 593
Reply 2 on: Jun 29, 2018
Gracias!

carlsona147

  • Member
  • Posts: 341
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

The bacterium Escherichia coli is commonly referred to as E. coli. Seen here with multiple flagella The bacterium Escherichia coli is commonly referred to as E. coli. Seen here with multiple flagella
Video: Automated external defibrillator (AED)

For a complete list of videos, visit our video library