The habit-formation strategy requires all of the following ...

[Diane]

The habit-formation strategy requires all of the following tactics except
 a. direct mail c. trade allowances
  b. publicity d. contests and incentives

Question 2

The affective strategy requires all of the following tactics except
 a. advertising c. reseller support
  b. public relations d. direct marketing

[GCabra]

Answer to Question 1

D
Contests and incentives are used to advance the self-satisfaction strategy.

Answer to Question 2

D
Direct marketing applies to either habit-formation or self-satisfaction strategies.

[Diane]

Thanks for the timely response, appreciate it

[lkanara2]

Gracias!