« previous next »

Author Question: _____ validity consists of several components, including face validity, content validity, criterion ... (Read 111 times)

luvbio

  • Hero Member
  • *****
  • Posts: 623
on: Jun 29, 2018
_____ validity consists of several components, including face validity, content validity, criterion validity, convergent validity, and discriminant validity.
 Fill in the blank(s) with correct word

Question 2

In the positioning-by-celebrity strategy, resources are allocated to perform what tasks?


wtf444

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 29, 2018
Answer to Question 1

Construct

Answer to Question 2

In the positioning-by-celebrity strategy, resources are allocated to conduct market research to identify celebrities or spokespersons that have images matching the product and the self-concept of target consumers, to develop messages with selected celebrities or spokespersons, and to place the messages in media categories and vehicles that are associated with the celebrities' or spokespersons' image.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

If all the neurons in the human body were lined up, they would stretch more than 600 miles.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Blood and its components. Blood and its components.
Placard near driver’s door, including what devices in the vehicle contain mercury. Placard near driver’s door, including what devices in the vehicle contain mercury.
A typical electric cooling fan assembly showing the radiator and related components. A typical electric cooling fan assembly showing the radiator and related components.
Mucosa-associated lymphoid tissue (MALT), including tonsils, adenoids, and gut-associated lymphoid ... Mucosa-associated lymphoid tissue (MALT), including tonsils, adenoids, and gut-associated lymphoid ...
Face cradle adjustment for comfort of receiver. Face cradle adjustment for comfort of receiver.
The behavior of the components during the triplet-binding assay The behavior of the components during the triplet-binding assay
Video: Control of ventilation rate by other brain centers (posts, hypothalamus & cerebral cortex)

For a complete list of videos, visit our video library