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Author Question: The degree to which a measurement instrument yields consistent results is called the ______ of the ... (Read 41 times)

arivle123

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on: Jun 29, 2018
The degree to which a measurement instrument yields consistent results is called the ______ of the instrument.
 Fill in the blank(s) with correct word

Question 2

In selecting market strategy, what consumer-related factors are used in analysis?


HandsomeMarc

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Reply #1 on: Jun 29, 2018
Answer to Question 1

reliability

Answer to Question 2

In selecting market strategy, consumer-related factors used in analysis are consumer decision making, price consciousness, consumer experience, consumer involvement, customer brand loyalty, and product users versus nonusers.


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