Age is an example of a _____ measure. a. nominal b. biological ...

[Lisaclaire]

Age is an example of a _____ measure.
 a. nominal
  b. biological
  c. discrete
  d. continuous

Question 2

Which of the following is a message strategy that focuses on creating a mental association between the firm's brand and a specific attribute that the brand possesses that makes it appear superior to competitor brands?
 a. positioning by product class c. positioning by competitors
  b. positioning by product attribute d. positioning by country of origin

[jomama]

Answer to Question 1

D

Answer to Question 2

C
Definition of positioning by competitors

[Lisaclaire]

YES! Correct, THANKS for helping me on my review

[mcabuhat]

Thanks for the timely response, appreciate it