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Author Question: Age is an example of a _____ measure. a. nominal b. biological c. discrete d. ... (Read 107 times)

Lisaclaire

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Age is an example of a _____ measure.
 a. nominal
  b. biological
  c. discrete
  d. continuous

Question 2

Which of the following is a message strategy that focuses on creating a mental association between the firm's brand and a specific attribute that the brand possesses that makes it appear superior to competitor brands?
 a. positioning by product class c. positioning by competitors
  b. positioning by product attribute d. positioning by country of origin



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jomama

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Answer to Question 1

D

Answer to Question 2

C
Definition of positioning by competitors




Lisaclaire

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


ricroger

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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