This topic contains a solution. Click here to go to the answer

Author Question: A scale which arranges brands in an ordered sequence in which there is an equal interval between ... (Read 72 times)

laurencescou

  • Hero Member
  • *****
  • Posts: 593
A scale which arranges brands in an ordered sequence in which there is an equal interval between each point on the scale is an example of a(n) ______ scale.
 a. interval
  b. ratio
  c. nominal
  d. ordinal

Question 2

Which of the following is not a segmentation criteria used by business-to-business marketers?
 a. psychographic c. channel type
  b. customer size d. end-use



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

briseldagonzales

  • Sr. Member
  • ****
  • Posts: 303
Answer to Question 1

A

Answer to Question 2

A
Psychographic factors are used by consumer marketers.




laurencescou

  • Member
  • Posts: 593
Reply 2 on: Jun 29, 2018
Gracias!


Joy Chen

  • Member
  • Posts: 354
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

For a complete list of videos, visit our video library