A scale which arranges brands in an ordered sequence in which ...

[laurencescou]

A scale which arranges brands in an ordered sequence in which there is an equal interval between each point on the scale is an example of a(n) ______ scale.
 a. interval
  b. ratio
  c. nominal
  d. ordinal

Question 2

Which of the following is not a segmentation criteria used by business-to-business marketers?
 a. psychographic c. channel type
  b. customer size d. end-use

[briseldagonzales]

Answer to Question 1

A

Answer to Question 2

A
Psychographic factors are used by consumer marketers.

[laurencescou]

Thanks for the timely response, appreciate it

[FergA]

Great answer, keep it coming