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Author Question: A scale which arranges brands in an ordered sequence in which there is an equal interval between ... (Read 59 times)

laurencescou

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on: Jun 29, 2018
A scale which arranges brands in an ordered sequence in which there is an equal interval between each point on the scale is an example of a(n) ______ scale.
 a. interval
  b. ratio
  c. nominal
  d. ordinal

Question 2

Which of the following is not a segmentation criteria used by business-to-business marketers?
 a. psychographic c. channel type
  b. customer size d. end-use


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briseldagonzales

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A
Psychographic factors are used by consumer marketers.


laurencescou

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

olderstudent

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Reply 3 on: Yesterday
Excellent

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