In an observation study, when shopping time in a supermarket is defined as: Using a stopwatch, start the stopwatch the moment the customer enters the store and stop the stopwatch as soon as the customer is handed a receipt by the checkout clerk, this is best described as an example of a(n) _____.
a. nominal scale
b. equivalent-form scale
c. operational definition
d. test-retest method
Question 2
Which of the following is a matrix specifying each business unit that is the basis of all subsequent corporate, marketing, and marketing communications decisions?
a. product-target matrix c. target-price matrix
b. product-market matrix d. target-prospects matrix
Leading & Managing Defined
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