« previous next »

Author Question: In an observation study, when shopping time in a supermarket is defined as: Using a stopwatch, start ... (Read 234 times)

joesmith1212

  • Hero Member
  • *****
  • Posts: 549
on: Jun 29, 2018
In an observation study, when shopping time in a supermarket is defined as: Using a stopwatch, start the stopwatch the moment the customer enters the store and stop the stopwatch as soon as the customer is handed a receipt by the checkout clerk, this is best described as an example of a(n) _____.
 a. nominal scale
  b. equivalent-form scale
  c. operational definition
  d. test-retest method

Question 2

Which of the following is a matrix specifying each business unit that is the basis of all subsequent corporate, marketing, and marketing communications decisions?
 a. product-target matrix c. target-price matrix
  b. product-market matrix d. target-prospects matrix


dellikani2015

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B
Definition of product-market matrix


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

The "Emu in the sky," a constellation defined by dark clouds rather than the stars. The "Emu in the sky," a constellation defined by dark clouds rather than the stars.
This chart illustrates the “drip down” model of government. In this, politics is formed by the soc This chart illustrates the “drip down” model of government. In this, politics is formed by the soc
At breakfast, a middle-class husband sits absorbed in the newspaper and the public affairs of the da At breakfast, a middle-class husband sits absorbed in the newspaper and the public affairs of the da
Apply circular friction and direct pressure to suboccipital muscles one side at a time.Turn head to ... Apply circular friction and direct pressure to suboccipital muscles one side at a time.Turn head to ...
The experimental system that permits observation of rotation in the F1 component of F1F0 ATP (c) The experimental system that permits observation of rotation in the F1 component of F1F0 ATP (c)
Continental Drift: An Idea Before Its Time Continental Drift: An Idea Before Its Time
Video: Olfaction. or the sense of smell

For a complete list of videos, visit our video library