In an observation study, when shopping time in a supermarket is ...

[joesmith1212]

In an observation study, when shopping time in a supermarket is defined as: Using a stopwatch, start the stopwatch the moment the customer enters the store and stop the stopwatch as soon as the customer is handed a receipt by the checkout clerk, this is best described as an example of a(n) _____.
 a. nominal scale
  b. equivalent-form scale
  c. operational definition
  d. test-retest method

Question 2

Which of the following is a matrix specifying each business unit that is the basis of all subsequent corporate, marketing, and marketing communications decisions?
 a. product-target matrix c. target-price matrix
  b. product-market matrix d. target-prospects matrix

[dellikani2015]

Answer to Question 1

C

Answer to Question 2

B
Definition of product-market matrix