Author Question: In an observation study, when shopping time in a supermarket is defined as: Using a stopwatch, start ... (Read 364 times)

joesmith1212

  • Hero Member
  • *****
  • Posts: 549
In an observation study, when shopping time in a supermarket is defined as: Using a stopwatch, start the stopwatch the moment the customer enters the store and stop the stopwatch as soon as the customer is handed a receipt by the checkout clerk, this is best described as an example of a(n) _____.
 a. nominal scale
  b. equivalent-form scale
  c. operational definition
  d. test-retest method

Question 2

Which of the following is a matrix specifying each business unit that is the basis of all subsequent corporate, marketing, and marketing communications decisions?
 a. product-target matrix c. target-price matrix
  b. product-market matrix d. target-prospects matrix



dellikani2015

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

C

Answer to Question 2

B
Definition of product-market matrix



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Bacteria have been found alive in a lake buried one half mile under ice in Antarctica.

Did you know?

Nearly 31 million adults in America have a total cholesterol level that is more than 240 mg per dL.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

For a complete list of videos, visit our video library