Which of the following is the most common criticism of the BCG ...

[washai]

Which of the following is the most common criticism of the BCG matrix?
 a. It is too expensive. c. It is too broad.
  b. It is too narrow in focus. d. It is too convoluted.

Question 2

When some subjects exit the experiment before it is completed and this effects the results of the study, this is an example of a _____.
 a. mortality effect
  b. history effect
  c. instrumentation effect
  d. confounding effect

[zogaridan]

Answer to Question 1

B
The BCG matrix employs only two factors (market share and market growth) as a guide to strategy selection.

Answer to Question 2

A

[washai]

Thanks for the timely response, appreciate it

[strudel15]

Excellent