What is the most common criticism of the BCG ...

[Shelles]

What is the most common criticism of the BCG matrix?

Question 2

An experiment in which each subject receives only one treatment combination is called a(n) _____ design.
 Fill in the blank(s) with correct word

[Shshxj]

Answer to Question 1

The BCG matrix is a very popular and well-accepted model in the corporate strategy field. However, it has been criticized for being too narrow in its focus. This is because it employs only two factors (market share and market growth) as a guide to strategy selection. In the real world, many businesses do not even know what their market share is. Market growth is also not easy to assess. Some managers consider return on investment as a more appropriate consideration for investment purposes than market share and cash flow.

Answer to Question 2

between-subjects

[Shelles]

Thank you

[Shshxj]

No problemo