Author Question: Which of the following is the most common criticism of the BCG matrix? a. It is too expensive. c. It ... (Read 76 times)

washai · **on:** Jun 29, 2018

Which of the following is the most common criticism of the BCG matrix?
a. It is too expensive. c. It is too broad.
b. It is too narrow in focus. d. It is too convoluted.

Question 2

When some subjects exit the experiment before it is completed and this effects the results of the study, this is an example of a _____.
a. mortality effect
b. history effect
c. instrumentation effect
d. confounding effect

zogaridan · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
The BCG matrix employs only two factors (market share and market growth) as a guide to strategy selection.

Answer to Question 2

A