Author Question: The concept of heterogeneity is very important to marketing because people respond differently to ... (Read 31 times)

clippers! · **on:** Jun 29, 2018

The concept of heterogeneity is very important to marketing because people respond differently to the same marketing variable.

Indicate whether the statement is true or false

Question 2

MANOVA predicts multiple continuous dependent variables with multiple continuous independent variables.

Indicate whether the statement is true or false

Jayson · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Heterogeneity implies people are different and will, therefore, react differently to the same stimuli.

Answer to Question 2

F
The independent variables are categorical.