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Author Question: The concept of heterogeneity is very important to marketing because people respond differently to ... (Read 83 times)

clippers!

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on: Jun 29, 2018
The concept of heterogeneity is very important to marketing because people respond differently to the same marketing variable.
 
 Indicate whether the statement is true or false

Question 2

MANOVA predicts multiple continuous dependent variables with multiple continuous independent variables.
 
 Indicate whether the statement is true or false


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Jayson

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Heterogeneity implies people are different and will, therefore, react differently to the same stimuli.

Answer to Question 2

F
The independent variables are categorical.


clippers!

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Reply 2 on: Jun 29, 2018
Excellent

lcapri7

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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