Author Question: By using _______________, a large conjoint design with 15,000 possible profiles can be reduced down ... (Read 27 times)

stock · **on:** Jun 29, 2018

By using _______________, a large conjoint design with 15,000 possible profiles can be reduced down to just 25.
a. correlations c. orthogonal designs
b. factors from factor analysis d. clusters from cluster analysis

Question 2

If the number of coupons given out at shopping malls is used to predict the number of tickets that will be sold to a country and western band's performance at a local club, the number of coupons is the ______ variable.
Fill in the blank(s) with correct word

braelync · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Orthogonal designs are used because all possible trade-off combinations would be too cumbersome for respondents, therefore, researchers can drastically reduce the number.

Answer to Question 2

independent