By using _______________, a large conjoint design with 15,000 ...

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By using _______________, a large conjoint design with 15,000 possible profiles can be reduced down to just 25.
 a. correlations c. orthogonal designs
  b. factors from factor analysis d. clusters from cluster analysis

Question 2

If the number of coupons given out at shopping malls is used to predict the number of tickets that will be sold to a country and western band's performance at a local club, the number of coupons is the ______ variable.
 Fill in the blank(s) with correct word

[braelync]

Answer to Question 1

C
Orthogonal designs are used because all possible trade-off combinations would be too cumbersome for respondents, therefore, researchers can drastically reduce the number.

Answer to Question 2

independent

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Wow, this really help

[gcook]

Thanks for the timely response, appreciate it