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Author Question: By using _______________, a large conjoint design with 15,000 possible profiles can be reduced down ... (Read 53 times)

stock

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on: Jun 29, 2018
By using _______________, a large conjoint design with 15,000 possible profiles can be reduced down to just 25.
 a. correlations c. orthogonal designs
  b. factors from factor analysis d. clusters from cluster analysis

Question 2

If the number of coupons given out at shopping malls is used to predict the number of tickets that will be sold to a country and western band's performance at a local club, the number of coupons is the ______ variable.
 Fill in the blank(s) with correct word


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braelync

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Orthogonal designs are used because all possible trade-off combinations would be too cumbersome for respondents, therefore, researchers can drastically reduce the number.

Answer to Question 2

independent


stock

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Reply 2 on: Jun 29, 2018
Gracias!

amandalm

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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