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Author Question: Conjoint analysis is a set of methods designed to understand and quantify trade-offs. Indicate ... (Read 33 times)

sabina

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on: Jun 29, 2018
Conjoint analysis is a set of methods designed to understand and quantify trade-offs.
 
 Indicate whether the statement is true or false

Question 2

A rule of thumb for R2 is that it must be greater than 0.80 for a regression model to be significant.
 
 Indicate whether the statement is true or false


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frankwu0507

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Conjoint analysis quantifies trade-offs made in consumers' minds while evaluating products.

Answer to Question 2

F
Guidelines for R2 values are neither simple nor straightforward. Additionally, R2 does not provide a test of significance, but rather reflects the proportion of variance explained by the regression line.


sabina

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Reply 2 on: Jun 29, 2018
Excellent

bdobbins

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Reply 3 on: Yesterday
Wow, this really help

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