Author Question: Conjoint analysis is a set of methods designed to understand and quantify trade-offs. Indicate ... (Read 23 times)

sabina · **on:** Jun 29, 2018

Conjoint analysis is a set of methods designed to understand and quantify trade-offs.

Indicate whether the statement is true or false

Question 2

A rule of thumb for R2 is that it must be greater than 0.80 for a regression model to be significant.

Indicate whether the statement is true or false

frankwu0507 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Conjoint analysis quantifies trade-offs made in consumers' minds while evaluating products.

Answer to Question 2

F
Guidelines for R2 values are neither simple nor straightforward. Additionally, R2 does not provide a test of significance, but rather reflects the proportion of variance explained by the regression line.