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Author Question: What is a latent class, and how does it apply to segmentation ... (Read 19 times)

NguyenJ

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on: Jun 29, 2018
What is a latent class, and how does it apply to segmentation analysis?

Question 2

Which of the following is true of social media?
 a. They emphasize pushing or cajoling consumers to buy the firm's products.
  b. They implement campaigns that are static, with a limited life.
  c. They are slowly fragmenting.
  d. They provide the means for consumers to voice negative as well as positive views on products and services.


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1_Step_At_ATime

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A latent class are clusters that are not directly observable but need to be identified via analysis, for example customer or product segments. Cluster analysis is used to identify latent classes for segmentation analyses.

Answer to Question 2

D


NguyenJ

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

AmberC1996

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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