Author Question: What is a latent class, and how does it apply to segmentation ... (Read 18 times)

NguyenJ · **on:** Jun 29, 2018

What is a latent class, and how does it apply to segmentation analysis?

Question 2

Which of the following is true of social media?
a. They emphasize pushing or cajoling consumers to buy the firm's products.
b. They implement campaigns that are static, with a limited life.
c. They are slowly fragmenting.
d. They provide the means for consumers to voice negative as well as positive views on products and services.

1_Step_At_ATime · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A latent class are clusters that are not directly observable but need to be identified via analysis, for example customer or product segments. Cluster analysis is used to identify latent classes for segmentation analyses.

Answer to Question 2

D