This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What is a latent class, and how does it apply to segmentation ... (Read 47 times)

NguyenJ

  • Hero Member
  • *****
  • Posts: 516
on: Jun 29, 2018
What is a latent class, and how does it apply to segmentation analysis?

Question 2

Which of the following is true of social media?
 a. They emphasize pushing or cajoling consumers to buy the firm's products.
  b. They implement campaigns that are static, with a limited life.
  c. They are slowly fragmenting.
  d. They provide the means for consumers to voice negative as well as positive views on products and services.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

1_Step_At_ATime

  • Sr. Member
  • ****
  • Posts: 342
Reply #1 on: Jun 29, 2018
Answer to Question 1

A latent class are clusters that are not directly observable but need to be identified via analysis, for example customer or product segments. Cluster analysis is used to identify latent classes for segmentation analyses.

Answer to Question 2

D


NguyenJ

  • Member
  • Posts: 516
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

flexer1n1

  • Member
  • Posts: 373
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

In the summer of 1793, a yellow fever epidemic struck Philadelphia, killing nearly 4,000. Tens of th In the summer of 1793, a yellow fever epidemic struck Philadelphia, killing nearly 4,000. Tens of th
Karl Marx (1818–1883) believed that the roots of human misery lay in class conflict, the ... Karl Marx (1818–1883) believed that the roots of human misery lay in class conflict, the ...
Differences in the antigen-processing pathways between MHC molecules class I and class II. Differences in the antigen-processing pathways between MHC molecules class I and class II.
Apply circular friction to the left side of the neck along cervical muscles with the fingertips of ... Apply circular friction to the left side of the neck along cervical muscles with the fingertips of ...
Using oil or lotion, apply circular strokes on abdomen with fingertips. Move in a clockwise ... Using oil or lotion, apply circular strokes on abdomen with fingertips. Move in a clockwise ...
Apply thumb pressure to points along the spine bilaterally from superior or inferior. Keep your ... Apply thumb pressure to points along the spine bilaterally from superior or inferior. Keep your ...
Video: The Lac Operon in E. Coli

For a complete list of videos, visit our video library