Which of the following is a performance measurement for ...

[Mollykgkg]

Which of the following is a performance measurement for e-catalogs?
 a. calls generated per execution c. size of average order
  b. number of new orders d. All of the above.

Question 2

After making a decision on how many factors to use in a factor analysis, a varimax rotation is used because it will reorient the original factors so their loadings are near
 a. 1 c. 1 or -1
  b. -1 d. 1, 0, or -1

[JaynaD87]

Answer to Question 1

D
A number of measures are used related to Internet and electronic direct marketing. They include response rates and measures such as calls generated per email, inquiries regarding messages covered in the presentations, revenue per execution, number of new orders (donors), repeat orders (donations), and size of average. In regard to e-catalogs, many of the same type of measures are used, albeit a bit more extended and complex.

Answer to Question 2

D
Varimax will reorient factor loadings near 1, 0, or -1 so they can be interpreted.