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Author Question: SnackTime Inc, a manufacturer of snacks, was the official sponsor of a cultural event conducted in ... (Read 217 times)

P68T

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on: Jun 29, 2018
SnackTime Inc, a manufacturer of snacks, was the official sponsor of a cultural event conducted in Tampa, Florida. During the course of the event, it was noticed that other local snack competitors had placed their stalls outside the venue, selling their snacks and soft drinks. What kind of marketing is being demonstrated by SnackTime's competitors?
 a. Cause-related marketing
  b. Piggyback marketing
  c. Ambush marketing
  d. Channel marketing

Question 2

When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner, this is an example of _____.
 a. random sampling error
  b. self-selection bias
  c. auspices bias
  d. social desirability bias


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Joy Chen

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


P68T

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Reply #2 on: Jun 29, 2018
Thank you :)


Joy Chen

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Reply #3 on: Jun 29, 2018
Happy to help you


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