This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: SnackTime Inc, a manufacturer of snacks, was the official sponsor of a cultural event conducted in ... (Read 67 times)

P68T

  • Hero Member
  • *****
  • Posts: 509
on: Jun 29, 2018
SnackTime Inc, a manufacturer of snacks, was the official sponsor of a cultural event conducted in Tampa, Florida. During the course of the event, it was noticed that other local snack competitors had placed their stalls outside the venue, selling their snacks and soft drinks. What kind of marketing is being demonstrated by SnackTime's competitors?
 a. Cause-related marketing
  b. Piggyback marketing
  c. Ambush marketing
  d. Channel marketing

Question 2

When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner, this is an example of _____.
 a. random sampling error
  b. self-selection bias
  c. auspices bias
  d. social desirability bias


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Joy Chen

  • Sr. Member
  • ****
  • Posts: 354
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


P68T

  • Hero Member
  • *****
  • Posts: 509
Reply #2 on: Jun 29, 2018
Thank you :)


Joy Chen

  • Sr. Member
  • ****
  • Posts: 354
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Understanding Cultural Understanding Cultural
Cultural food preferences often influence food choices. Cultural food preferences often influence food choices.
Cultural Attitudes Toward Insect Consumption Cultural Attitudes Toward Insect Consumption
The Cranberries - When You're Gone (Official Music Video) The Cranberries - When You're Gone (Official Music Video)
Tiffany - I Think We're Alone Now (Official Music Video) Tiffany - I Think We're Alone Now (Official Music Video)
Elderbrook - Why Do We Shake In The Cold? (Official Video) Elderbrook - Why Do We Shake In The Cold? (Official Video)
Video: Import of Dietary Glucose from Intestines to Bloodstream

For a complete list of videos, visit our video library