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Author Question: A microbrewery would like to sponsor an Oktoberfest event, but the owner is worried her company will ... (Read 75 times)

bobbysung

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on: Jun 28, 2018
A microbrewery would like to sponsor an Oktoberfest event, but the owner is worried her company will be lost among the major brands. Which sponsorship factor is the owner evaluating?
 a. Sponsor Misidentification
 b. Clutter
 c. Image Matchup
 d. Target Audience Fit

Question 2

A(n) ________ marketing system is a planned marketing channel system designed to improve distribution efficiency and cost-effectiveness through functional integration.
 a. intensive
 b. horizontal
 c. exclusive
 d. vertical


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swimkari

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


bobbysung

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

FergA

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Reply 3 on: Yesterday
Gracias!

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