Which of the following is a measurement for corporate advertising? a. GRPs c. both of the above b. ...

Author Question: Which of the following is a measurement for corporate advertising? a. GRPs c. both of the above b. ... (Read 18 times)

pane00

Hero Member
Posts: 579

on: Jun 29, 2018

Which of the following is a measurement for corporate advertising?
a. GRPs c. both of the above
b. reach d. neither of the above

Question 2

_____ is the securing of editorial space to further marketing objectives.
a. Public relations
b. Advertising
c. Publicity
d. Personal selling

AaaA

Sr. Member
Posts: 339

Reply #1 on: Jun 29, 2018

Answer to Question 1

B
Measurements for corporate advertising include exposure, reach, frequency, and GRPs.

Answer to Question 2

C

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