« previous next »

Author Question: Which of the following is a measurement for corporate advertising? a. GRPs c. both of the above b. ... (Read 50 times)

pane00

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
Which of the following is a measurement for corporate advertising?
 a. GRPs c. both of the above
  b. reach d. neither of the above

Question 2

_____ is the securing of editorial space to further marketing objectives.
 a. Public relations
  b. Advertising
  c. Publicity
  d. Personal selling


AaaA

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Measurements for corporate advertising include exposure, reach, frequency, and GRPs.

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The average human gut is home to perhaps 500 to 1,000 different species of bacteria.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Advantages and disadvantages of select temperature measurement sites Advantages and disadvantages of select temperature measurement sites
The sounds auscultated during blood pressure measurement The sounds auscultated during blood pressure measurement
Humidity Measurement and Gas Flowrate Experiment Humidity Measurement and Gas Flowrate Experiment
Measuring the resistance of the ECT sensor. The resistance measurement can then be compared with ... Measuring the resistance of the ECT sensor. The resistance measurement can then be compared with ...
Diaphragmatic movement, measurement Diaphragmatic movement, measurement
Measurement and Evaluation in Physical Education and Exercise Science Measurement and Evaluation in Physical Education and Exercise Science
Video: Chloroplast Structure & Light Dependent Reactions (Photosystem 1 and 2 Cyclic Electron Flow)

For a complete list of videos, visit our video library