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Author Question: Which of the following is a measurement for corporate advertising? a. GRPs c. both of the above b. ... (Read 53 times)

pane00

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on: Jun 29, 2018
Which of the following is a measurement for corporate advertising?
 a. GRPs c. both of the above
  b. reach d. neither of the above

Question 2

_____ is the securing of editorial space to further marketing objectives.
 a. Public relations
  b. Advertising
  c. Publicity
  d. Personal selling


AaaA

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Measurements for corporate advertising include exposure, reach, frequency, and GRPs.

Answer to Question 2

C


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