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Author Question: What is descriptive analysis and how is it used in marketing ... (Read 13 times)

brutforce

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on: Jun 29, 2018
What is descriptive analysis and how is it used in marketing research?

Question 2

Which of the following is the non-paid-for communication of information about the company or product, generally in some media form?
 a. public relations c. buzz marketing
  b. publicity d. marketing communications


jesse.fleming

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Descriptive analysis is the elementary transformation of data in a way that describes the basic characteristics such as central tendency, distribution, and variability. Averages, medians, modes, variance, range, and standard deviation typify widely applied descriptive statistics that can summarize responses from large numbers of respondents.

Answer to Question 2

B
Definition of publicity


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