« previous next »

Author Question: What is descriptive analysis and how is it used in marketing ... (Read 52 times)

brutforce

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
What is descriptive analysis and how is it used in marketing research?

Question 2

Which of the following is the non-paid-for communication of information about the company or product, generally in some media form?
 a. public relations c. buzz marketing
  b. publicity d. marketing communications


jesse.fleming

  • Sr. Member
  • ****
  • Posts: 301
Reply #1 on: Jun 29, 2018
Answer to Question 1

Descriptive analysis is the elementary transformation of data in a way that describes the basic characteristics such as central tendency, distribution, and variability. Averages, medians, modes, variance, range, and standard deviation typify widely applied descriptive statistics that can summarize responses from large numbers of respondents.

Answer to Question 2

B
Definition of publicity


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Signs and symptoms of a drug overdose include losing consciousness, fever or sweating, breathing problems, abnormal pulse, and changes in skin color.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Much time and effort occurs between the development of a research idea and the statistical analysis Much time and effort occurs between the development of a research idea and the statistical analysis
Principal component analysis of blood plasma metabolites in chronic myeloid leukemia (CML) patients Principal component analysis of blood plasma metabolites in chronic myeloid leukemia (CML) patients
Marketing: An Introduction, 7th Edition Marketing: An Introduction, 7th Edition
In a typical proteomic analysis, cells are exposed to different conditions In a typical proteomic analysis, cells are exposed to different conditions
QTL analysis in introgression lines QTL analysis in introgression lines
Genetic complementation analysis Genetic complementation analysis
Video: Inflammatory response Animation

For a complete list of videos, visit our video library