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Author Question: Which of the following communications tool is likely to generate the highest brand awareness ... (Read 36 times)

tiara099

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on: Jun 29, 2018
Which of the following communications tool is likely to generate the highest brand awareness possible?
 a. direct marketing c. event sponsorship
  b. public relations d. advertising

Question 2

Which of the following is a company consideration that affects product-adaptation decisions?
 a. Competitive offerings
  b. Method of operation
  c. Durability
  d. Market opportunity


l.stuut

  • Sr. Member
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  • Posts: 345
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Advertising is a tool that focuses on the mass media. Messages are placed in impersonal types of media such as television, newspapers, and magazines.

Answer to Question 2

D


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