Author Question: Which of the following is a marketing strategy that guides the manager to induce purchase or an ... (Read 27 times)

scienceeasy · **on:** Jun 29, 2018

Which of the following is a marketing strategy that guides the manager to induce purchase or an overt behavioral response?
a. informative c. habit formation
b. affective d. self-satisfaction

Question 2

Describe the different types of centers of excellence.

cloudre37 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Definition of habit-formation strategy

Answer to Question 2

Centers of excellence can emerge in three formats: charismatic, focused, or virtual. Charismatic centers of excellence are individuals who are internationally recognized for their expertise in a function or an area. The objective is primarily to build through an expert, via a mentoring relationship, a capability in the firm that has been lacking. The most common types are focused centers of excellence that are based on a single area of expertise, be it technological or product-based. The center has an identifiable location from which members provide advice and training. In virtual centers of excellence, the core individuals live and work around the world and keep in touch through electronic means and meetings. The knowledge of dispersed individuals is brought together, integrated into a coherent whole, and disseminated throughout the firm.