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Author Question: Which of the following marketing communications strategies guides the manager to induce purchase and ... (Read 64 times)

nenivikky

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  • Posts: 516
on: Jun 29, 2018
Which of the following marketing communications strategies guides the manager to induce purchase and focuses on creating positive feelings for the brand?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Making a profit is the key to successful marketing.
 
 Indicate whether the statement is true or false


joewallace

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  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of habit formation

Answer to Question 2

F


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