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Author Question: Which of the following strategies guides the manager to provide target consumers with information ... (Read 64 times)

big1devin

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on: Jun 29, 2018
Which of the following strategies guides the manager to provide target consumers with information about the firm's brand?
 a. informative c. habit forming
  b. affective d. self-satisfaction

Question 2

_____ refers to the organizational approach that provides clear global strategic direction along with the flexibility to adapt to local opportunities and requirements.
 a. Globalization
  b. Glocalization
  c. Decentralization
  d. Segmentation


sultansheikh

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of informative strategy

Answer to Question 2

B


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