Author Question: When target consumers are likely to demand more information, it is imperative to place the ... (Read 156 times)

karen

  • Hero Member
  • *****
  • Posts: 537
When target consumers are likely to demand more information, it is imperative to place the advertisement in a print and more highly involving medium rather than a broadcast medium. This is true for which of the following strategies?
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Which of the following refers to the extent to which a particular media category targets a specific or unique audience that can be clearly identified demographically and/or pyschographically?
 a. media habits c. media selectivity
  b. media seasonality d. seasonal usage



ebonylittles

  • Sr. Member
  • ****
  • Posts: 318
Answer to Question 1

A
The informative strategy caters to thinking products. Thus, mediums that allow for informative messages are required.

Answer to Question 2

B
Definition of media selectivity



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

For a complete list of videos, visit our video library