When target consumers are likely to demand more information, it is imperative to place the advertisement in a print and more highly involving medium rather than a broadcast medium. This is true for which of the following strategies?
a. informative c. habit formation
b. affective d. self-satisfaction
Question 2
Which of the following refers to the extent to which a particular media category targets a specific or unique audience that can be clearly identified demographically and/or pyschographically?
a. media habits c. media selectivity
b. media seasonality d. seasonal usage
Head impact during sports may reduce ability to acquire new information
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
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Red Bull uses strategies that help it target college-aged, young-adult consumers