When target consumers are likely to demand more information, it is imperative to place the advertisement in a print and more highly involving medium rather than a broadcast medium. This is true for which of the following strategies?
a. informative c. habit formation
b. affective d. self-satisfaction
Question 2
Which of the following refers to the extent to which a particular media category targets a specific or unique audience that can be clearly identified demographically and/or pyschographically?
a. media habits c. media selectivity
b. media seasonality d. seasonal usage
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