Author Question: The unedited responses from a respondent exactly as indicated by that respondent are referred to as ... (Read 73 times)

luminitza

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The unedited responses from a respondent exactly as indicated by that respondent are referred to as _____.
 a. codes
  b. files
  c. raw data
  d. strings

Question 2

Which of the following entails creating or reinforcing a brand association with an important product feature?
 a. positioning by product feature c. positioning by product aspect
  b. positioning by product attribute d. positioning by product characteristic



miss.ashley

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Answer to Question 1

C

Answer to Question 2

B
Definition of positioning by product attribute



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