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Author Question: Brand trial is associated with which of the following strategic options? a. informative c. habit ... (Read 42 times)

fox

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on: Jun 29, 2018
Brand trial is associated with which of the following strategic options?
 a. informative c. habit forming
  b. affective d. self-satisfaction

Question 2

Which of the following best describes matrix structures?
 a. It is a structure in which product divisions are responsible for all manufacturing and marketing worldwide.
  b. It is a structure in which geographic divisions are responsible for all manufacturing and marketing in their respective areas.
  c. It is a structure driven by a worldwide business unit and implemented by a geographic unit.
  d. It is a structure that combines two or more organizational dimensions simultaneously.


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miss_1456@hotmail.com

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Brand trial refers to a form of brand learning, which applies to the habit-formation strategy, as it used for low-involvement products that are of the thinking type.

Answer to Question 2

C


fox

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Reply 2 on: Jun 29, 2018
Gracias!

ryhom

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Reply 3 on: Yesterday
Excellent

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