Brand trial is associated with which of the following strategic ...

[fox]

Brand trial is associated with which of the following strategic options?
 a. informative c. habit forming
  b. affective d. self-satisfaction

Question 2

Which of the following best describes matrix structures?
 a. It is a structure in which product divisions are responsible for all manufacturing and marketing worldwide.
  b. It is a structure in which geographic divisions are responsible for all manufacturing and marketing in their respective areas.
  c. It is a structure driven by a worldwide business unit and implemented by a geographic unit.
  d. It is a structure that combines two or more organizational dimensions simultaneously.

[miss_1456@hotmail.com]

Answer to Question 1

C
Brand trial refers to a form of brand learning, which applies to the habit-formation strategy, as it used for low-involvement products that are of the thinking type.

Answer to Question 2

C

[fox]

Thanks for the timely response, appreciate it

[Liddy]

YES! Correct, THANKS for helping me on my review