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Author Question: Brand association is synonymous to all of the following except a. brand equity c. brand knowledge ... (Read 161 times)

torybrooks

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on: Jun 29, 2018
Brand association is synonymous to all of the following except
 a. brand equity c. brand knowledge
  b. brand image d. brand preference

Question 2

A(n) _____ structure combines two or more organizational dimensions simultaneously.
 a. matrix
  b. functional
  c. area
  d. mixed


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mcomstock09

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Brand preference refers to a desire, attitude, or liking. Brand association, however, refers to how the consumer merely perceives the brand.

Answer to Question 2

D


torybrooks

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Reply 2 on: Jun 29, 2018
Excellent

recede

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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