Brand association is synonymous to all of the following except a. ...

[torybrooks]

Brand association is synonymous to all of the following except
 a. brand equity c. brand knowledge
  b. brand image d. brand preference

Question 2

A(n) _____ structure combines two or more organizational dimensions simultaneously.
 a. matrix
  b. functional
  c. area
  d. mixed

[mcomstock09]

Answer to Question 1

D
Brand preference refers to a desire, attitude, or liking. Brand association, however, refers to how the consumer merely perceives the brand.

Answer to Question 2

D

[torybrooks]

Great answer, keep it coming

[amcvicar]

Thanks for the timely response, appreciate it